The 40M EUR Necklace
and Elle Residences & Veronica Leoni
A bar in Chicago called Noon Whistle Pub is offering up shots of Malört with cicadas in it, something you can only do every 17th year. Maya Wigram is becoming famous as the new "nepo baby" in fashion, thanks to her mom, Phoebe Philo, the former Celine creative director who is close to a GOD in the design world. Balenciaga and Under Armour are teaming up. Calvin Klein just picked Veronica Leoni to lead its reboot of its runway collection, and she's probably going to bring some cool ideas from her last job at The Row.
Vogue Business - What makes a necklace worth €40 million?
The luxury jewelry brand Bulgari just showed off a super expensive necklace called the Serpenti Aeterna, which costs €40 million! It's got 140 carats of the shiniest diamonds and took over 2,800 hours to make. They threw a big party in Rome where Priyanka Chopra wore it. This necklace is special because Bulgari usually makes stuff with colorful stones, but this time they went all out with diamonds to celebrate their 140th birthday. In the hard luxury world, brands are increasingly catering towards high-end couture pieces like this to drive PR and results.
Robb Report - Elle Branded Residences in Miami
Elle Magazine is branding residence in Miami that are all about luxury and style, just like the magazine. They're going to have awesome designs inside and special features that make living there feel fancy.
“Elle’s long-standing brand success stems from our pursuit of innovation, and we take pride in continuing to challenge the status quo as Elle enters a new era with residences,” said Constance Benqué, CEO of Elle International and Lagardère News.”This project will represent a groundbreaking concept, offering captivating gateways for owners and residents to experience condo living through a fresh lens and the visionary perspective of Elle.”
It's a big step for a magazine to start making houses, and perhaps not surprising given the struggles legacy media has endured over the past decade. We’re not sure the Elle brand is strong enough from something like this, especially when Miami offers competing residences from Fendi Casa, Baccarat, the St. Regis, etc.
The New York Times - Reese Witherspoon’s Literary Empire
Reese Witherspoon has a popular book club and it's making a huge difference in the literary world. She has the golden touch: when she picks a book, it sells like crazy. She's not just recommending books; she's also making movies and TV shows out of them. Witherspoon cares about bringing attention to books written by women and different kinds of writers. Her book club is more than just about books—it's about making stories come to life on screen and helping people learn about new authors and important stories. It’s a different way for a celebrity to monetize their audience: rather than selling fans products, Witherspoon curates a collection a of books and authors, and helps bring those stories to her followers.
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From Team TT
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