The White Fox Sweatsuit
and Teen Fragrance & the Plasticana Clog
Brands are shutting down: The Vampire's Wife, a super famous dress brand started by Susie Cave, just announced it is stopping business right away because of upheavals in the wholesale market, and after 24 years, designer Mara Hoffman is shutting down her label to focus on other creative projects, saying the fashion industry is “archaic and was never built to prioritize Earth and its inhabitants.” Quiet luxury brand Totême opened a new fancy store on Melrose Avenue in Los Angeles, with a cool Swedish and Art Moderne design. And Target said it is making prices lower on about 5,000 things people buy a lot of, including groceries and household stuff, as it tries to lower prices to compete with Wal-Mart.
How a Freaky French Gardening Clog Took Over Brooklyn (and Menswear TikTok) // GQ
The Plasticana Gardana clog, innocuously made from hemp material, has become a staple of Brooklyn parents, in-the-know chefs, and even TikTok fashion fans. Known for its unique vinyl rubber look and unisex design, shops like Salter House, which struggled to sell it at first, are now seeing a spike in demand. The clogs became more famous after designer Emily Adams Bode Aujla showed them in her Fall 2020 runway show, making them a must-have for people who want comfort and cool style with an earthy vibe. This clog can really do it all - garden, beach, drop the kid off at school, and it’s no surprise to see it selling so well.
Need a New Cologne or Fragrance? Ask a Teen Boy // The New York Times
Teenage boys are getting into fancy colognes now, with brands like Yves Saint Laurent, Jean Paul Gaultier and Paco Rabanne being super popular. These kids go on TikTok to talk about fragrances like experts and want scents that make them feel stylish. Shopping habits are changing, with stores like Sephora and Nordstrom seeing a surge in interest from younger shoppers. It is interesting to see trend of boys now flocking to beauty products, just as expensive skincare for girls has taken off like a rocket in the past few years.
Why Tweens Are Obsessed With This $110 Sweatsuit // The Wall Street Journal
Tweens are obsessed with this $110 White Fox sweatsuit, thanks to its popularity on TikTok and Instagram (as always). This trend reinforces how social media is a big deal in fashion choices for young people, with the White Fox sweatsuit mixing comfort, color and style in a winning combination. Tweens are showing it off in their posts, wearing it to the mall, with Gen Alpha seeing this as a compliment to their Stanley Tumblers. (It does seem to be resonating more in California and Florida.) As one mom put it, “There are worse things.”