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TT Vol. 106
The Wedding of the Year, The Row SS23, Luxury Pop-Ups & RFID
Clockwise from Top.
Hollywood super agent Ari Emanuel, reportedly the basis for Entourage’s Ari Gold, and Sarah Staudinger, the founder of Staud, were married earlier this summer in St. Tropez. Vogue was there to document the event - with a massive 86-photo slideshow.
There were a ton of celebs in attendance, especially with it being a few days after Cannes, but loved that Larry David was their officiant; he was “pretty pretty good.”
A lot to take in from the bacchanal, including this enormous Tarte Tropézienne:
Best of all, we learned that the “mini moke” is a type of vehicle used to get around town:
Celeb weddings are back, after a quiet few years.
And we cover the wedding in more detail on this week’s podcast!
The Row is the place to look for how to wear monochrome, or oversized knits and outerwear: fashion striped down to its essentials, with no place to hide. It’s not democratic, given the +$1K price points, but always a great collection to look to for inspiration.
Luxury brands, continuing to look for ways to fuel growth, are turning away from top tier cities to smaller, more intimate retail shops.
Cartier opened a pop-up shop in Mykonos this summer to capitalize on the return to travel, and Thom Browne’s first store in France wasn’t in Paris, but in Saint-Tropez. And they shared this interesting nugget with BOF:
“Uniquely, what we have at Thom Browne is that the [customer’s] first purchase is of extremely high ticket value and it’s in multiple categories,” Bazan said. “We don’t start from a certain lower price point and go up. Usually [a first-time customer] starts with a committed purchase.”
Marc Jacobs’ expansion remains a cautionary tale, who expanded too quickly on Bleecker Street (at one point he had 6 stores in the West Village). But right now luxury brands are all in expand mode.
Raquel listened to a talk this week on the luxury handbag market, and one of the speakers was the Chief Commercial Officer of Mulberry. They are in the process of adding RFID chips to all of their inventory, to better allow for tracking counterfeits as well as provide for more visibility to inventory.
RFID chips are tiny radio tags embedded in physical objects like clothing, shoes or bags. These chips can transmit a unique identifier, allowing companies to track their inventory at an extremely granular manner.
Nike has starting putting RFID chips in every one of their units in part to help track inventory held by its wholesale accounts, while Scotch & Soda is using them to save time doing inventory counts.
Eventually, this technology is going to make its way into all retailers, and will expand in its utility. It will be used not just to track inventory, but to allow customers to scan product to learn more about its history, to authenticate, and for sustainability initiatives. Retailers may even be able to use the technology for more dynamic pricing, rather than having to rely on a static paper hang tag.
Chris & Raquel
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