TT Vol. 42

Martha Stewart, Prada/Fendi/Moschino FW21, Mara Hoffman SS21, Farfetch/Mytheresa and Ghostrifter Official

Feb 28, 2021

Clockwise from Top.

Martha Stewart is Back

Harper’s Bazaar has a great Jada Yuan piece on Martha Stewart in this month’s edition, shot by the talented Cass Bird and styled by new EIC Samir Nasr.

I’ve been making her pancakes on weekends for year now, and she has seen something of a resurgence of late, with this NY Times piece last fall and this IG photo/margarita recipe. She has the homey appeal of an Ina Garten, but is somehow more interesting because she did time in prison?

Ghostrifter Official

We’ve been listening to Ghostrifter Official, an instrumental hip hop artist that released Headway last year. (Spotify Link) (Apple Music Link) (YouTube Link)

The artist has this adorable statement in Ghostrifter’s bio:

Hi, I'm Ghostrifter Official, I'm 19 years old and I make free to use music! I produce a variety of genres, such as lofi, soundtracks, future bass and synthwave. My music is mostly chill with positive vibes, but sometimes I also make some more emotional and epic music, especially with soundtracks.

It’s hard to find much info on him or her, but we’ve been listening to Merry Bay over and over the past week.

More FW21 Women’s Shows

Prada held its Women’s FW21 show, and it hit on many of the same themes of the Prada Men’s show. There was statement outerwear. Loud knits. And plenty of fake fur and Re-Nylon. There was a brightness here, with Miuccia herself saying, “optimism is mounting.”

Raf Simons Prada FW21 — Can you hear the outerwear

Kim Jones was back with his Fendi ready-to-wear FW21 show, after showing couture a few weeks ago. For a house known for its fur, it featured some up cycled fur in Look 18, reconstructed from older, archival fur pieces. Further burnishing Fendi’s sustainability practices, Jones emphasized that a significant amount of waste shearling was used in the show. It’s a shame, however, that Jones didn’t use his first ready-to-wear show to reset Fendi’s use of fur. With many luxury brands declining to use fur any longer, this was a lost opportunity.

Kim Jones Fendi FW21 — No fur would have been better than up cycled fur

Moschino looked Schiaparelli-esque at times, especially this look and this look. And if you’re looking for a Halloween costume come Fall, they have you covered.

Jeremy Scott Moschino FW21 — Raquel’s next halloween costume

More Q4 Results

E-commerce heavyweights Farfetch and Mytheresa both reported very strong Q4 results this week. From Farfetch CTO Elliot Jordan:

We delivered our first ever quarter of positive Adjusted EBITDA. Our industry partnerships and strategic alliances, as well as our $1.6 billion of liquidity, position us well to continue investing behind the long-term growth opportunities we see in digitally enabling the luxury industry.

In other words, after 12 long years, Farfetch has finally finished a quarter without losing money, and it is projecting cash flow to only improve in the future. It is continuing to roll out its “Store of the Future” platform to Chanel brick and mortar locations around the world, and launched Farfetch on Alibaba’s TMall Luxury Pavilion, giving Chinese luxury shoppers access to Farfetch’s platform.

Mytheresa, meanwhile, had a fantastic holiday season, seeing sales increase more than 30% compared to last year. Notably, their gross margin was very strong at 49.5%, showing they have a strong full price business and are not relying on markdowns or promotional activity to drive sales. With almost $200M in holiday sales, Mytheresa is starting to approach the size of Net-A-Porter or MatchesFashion, the other big European based e-commerce sites.

Mara Hoffman SS21

Raquel won’t stop talking about all of the Mara Hoffman SS21 she wants to buy, so we figured we should show some of it. The SS21 collection starting hitting her site here.

Except, we can’t find these white cowboy boots. Where are they? As Raquel says, don’t put them in your presentation if you’re not going to produce them!