TT Vol. 62

Window Shopping, La Sirenuse Merch, Louis the Game, Arc'teryx System_A, Frank Ocean's Homer

Tourist Trapp

Aug 08, 2021

Clockwise from Top.

Summer 21 Window Shopping

Raquel has been in summer whites state of mind, of late. Exhibit A, this raffia Prada tote, a retail exclusive:

Exhibit B is the Cream Jil Sander x Birkenstock Milano:

Exhibit C is the Pelican Chair (in off white sheepskin, of course):

Come labor day, it’s back to black.

Le Sirenuse Merch

We are liking the collection from Positano’s La Sirenuse Hotel, one of the most famous hotels on the Amalfi Coast. It’s a pretty well rounded line, with Men's, Women’s and Home all included:

For us, a hotel collaboration is more desirable than the sneaker and designer collabs out there. Stay tuned for our resort collection :)

Louis Vuitton’s Video Game

For its 200th anniversary, Louis Vuitton released a video game called Louis the Game.

It’s being compared to Legend of Zelda, as players wander around the digital world collecting items. Users are able to personalize their avatar with LV accessories, as well as search for NFT’s designed by Beeple.

Here are some screen shots of the game:

Luxury players are continuing to push into the digital realm, and clearly see this as a way to acquire younger customers and spur future growth. We continue to think that extending their brands beyond purely fashion apparel and accessories is a smart move from those with the deep pockets to make inroads outside of the retail world.

Outdoor Meets Streetwear

The fashion world continues to be inspired by traditional outdoor brands, and those brands continue to orient their performance gear with more accessible, lifestyle-influenced design.

Arc’teryx is joining the party with a new sub label called System_A. It has oversized archaeopteryx logos and bright neon colors:

Arc’teryx’s creative director Taka Kasuga insists it’s not streetwear, but let’s be real here. This collection is going to appeal to urban customers - think Frank Ocean in the front row next to Timothée Chalamet - and not the traditional hike/ski/climb Arc’teryx customer. And it follows in the footsteps of sub-brands like Salomon Sportstyle and Merrell 1TRL. Let’s see more of this - we’re looking at you Patagonia and Danner!

Homer

Frank Ocean, musician and Prada super fan, has launched his own luxury jewelry brand called Homer (think Odyssey, not The Simpsons). Apparently, the price point will be similar to Cartier, and a retail shop is opening on the Bowery this month.

And there are rumors of a Prada capsule?

Ocean, who hasn’t released in album since 2016’s Blonde, is also on this week’s cover of the FT’s How To Spend It:

A busy week for someone who has been out of the public eye for some time. Ocean has always been a close follower of the fashion industry, and we’ll be following his new jewelry line closely.

Links.

Rachel Tashjian with two big pieces this week: The New American Sportswear & The Kanye West Donda Listening Party, Part II.

Pre-order of the Yeezy Gap puffer is live.

Raquel & Chris

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