Clockwise from Top.
606 Universal Shelving System
A small tribute to the Vitsoe shelving system that is seemingly everywhere. Designed by legend Dieter Rams, it is most well known for being modular, expensive1 and ubiquitous. Once you know what they look like, you’ll start seeing them everywhere.
The Vitsoe MD calls them “Legos for grown-ups.” We’ve seem them in Jenna Lyons’ Soho loft, Eva Chen’s Connecticut pied-à-terre, Madewell design lead Joyce Lee's living room and the Totokaelo offices (RIP).
We donated our cheapie Ikea bookshelves when we moved, and these are next on the agenda. We talk more about Vitsoe on this week’s podcast!
Dolce Vita Wedding
Kourtney Kardashian and Travis Barker got hitched in Portofino, Italy a week ago. The wedding was almost literally sponsored by Dolce & Gabbana: D&G outfitted the entire Kardashian family in their collection, which was quickly everywhere on social media.
No one seems to know if money changed hands - even the Daily Mail doesn’t say so directly. But it’s hard to imagine a deal wasn’t done. D&G got millions of dollars worth of “media impact value” via the Kardashian family’s social media accounts, and we’d be surprised if Kris Jenner did this for free.
Meanwhile, the outfits were a mix of vintage and custom Dolce. Kim wore a bedazzled piece from 1991, Kourtney’s veil had a Virgin Mary to match her husband’s tattoo, and Kris wore a leopard chiffon piece that is already sold out.
While many influencers have dabbled in sponcon for their weddings (Hailey Baldwin, Kim herself, Gwyneth), the naked commercialism here is another level, and we’d expect much more of this from other celebrities. We’re picturing Kim’s next wedding as a literal Balenciaga runway show.
Openings
A few openings this week worth noting. Over in London, Aimé Leon Dore is opening its first international location.
For the UK launch, they are taking their basketball-forward brand and morphing it into a football-forward brand, with an extensive apparel collection to go with it. For example, this supporter’s scarf, with a crest and a star2, is meant to appeal to the premier league lads.
And the accompanying video is very Jerome Robbins West Side Story: ALD’s ad is basically the opening scene of the original West Side Story, all it needs is some snapping and ballet moves.
The store build out looks quite pricey - putting that LVMH investment to work!
And on the Lower East Side, Dimes Square gets its first hotel. Called Nine Orchard, it’s located in a former bank on Canal Street. The rooms look pretty spartan, but the main attraction is the rooftop pergola, the three restaurants3 helmed by can’t-miss star chef Igacio Mattos, and of course the buzzy neighborhood.
The interior shots of the ground floor eatery look amazing. More restaurant maximalism please!
Gold President
One of the last things I worked on before leaving Huckberry was a vintage Rolex collection in collaboration with Tim at Fog City Vintage.
Most of the collection is sold out already - the Submariner and Explorer sold within minutes - but the almost $20K Rolex Gold President is still available. The President is an underrated part of the Rolex collection - the Gold Day-Date was first given to Dwight Eisenhower as a gift, and became known as the “President” when it was worn on the wrist of LBJ while in the White House. It doesn’t get the love that the Rolex tool watches get, but the Gold President is one for those in the know.
Don’t have $20K to spend on a gold watch? I also helped re-introduce Colchester back to the American market. Their canvas sneakers are available in Deadgrass and Black.
Links.
A night out with a TikTok food influencer - lots of Lume Cube.
Why is How To Spend It rebranding as HTSI?
Bringing back the Monopoly thimble (and didn’t realize it was gone).
AI powered weeding robots are transforming farms.
Maximalist, vintage china trending in response to minimalist millennial tableware brands.
Scribr is a new service that lets super fans, for a fee, text directly with celebrities.
<3
Chris & Raquel
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Starting at $110 for a single shelf, up to $280 for a hanging rail shelf.
Stars over football crests have a very specific meaning, which would not apply to ALD. We will see if they continue to add stars over time!