Clockwise from Top. Paris Fashion Week. Normally at this point, we’d be on vacation in Europe after going to Paris for the Spring/Summer 2021 shows. This year of course, everything was cancelled. Brands are still showing new collections to buyers remotely via PDFs and Zoom, or trying out virtual showroom sales systems. On the marketing side, labels and editors have had to be creative. Highsnob organized “Not In Paris” where brands could still contribute something to a non-existent fashion week. My favorite was Koffee (a rising Reggae star) who
TT Vol. 9
TT Vol. 9
TT Vol. 9
Clockwise from Top. Paris Fashion Week. Normally at this point, we’d be on vacation in Europe after going to Paris for the Spring/Summer 2021 shows. This year of course, everything was cancelled. Brands are still showing new collections to buyers remotely via PDFs and Zoom, or trying out virtual showroom sales systems. On the marketing side, labels and editors have had to be creative. Highsnob organized “Not In Paris” where brands could still contribute something to a non-existent fashion week. My favorite was Koffee (a rising Reggae star) who